SEO, Adwords and Website Design in Montreal Quebec.

WordPress Plugin – Sociology for WordPress: Twitter/Facebook Poster

Tue, 14 Feb 2012 18:05:14 +0000

Broadcast your posts to Twitter and Facebook directly from the WordPress post page.
- Automatically post to Twitter and Facebook when you publish your post.
- Checks for already-published status.
- Select which or both social networks to post to on the post page.
- Bit.ly support with custom credentials.
- Custom Twitter and Facebook credentials.

Pinterest .. Great traffic source.

Tue, 14 Feb 2012 00:29:27 +0000

http://blog.shareaholic.com/2012/01/pinterest-referral-traffic/

Services offered by Michael Zellan

Tue, 03 Jan 2012 20:50:35 +0000

SEO Consulting & Implementation

SEO Audits
Link Development
SEO Monthly Services
SEO Implementation
Content Development
Internet Marketing

PPC & AdWords Management

Google AdWords
Account Setup
Adwords Bulk Uploads
Adwords Optimizations
Adwords Implementation
Yahoo Search Marketing!
Newsletters

Web Site Development

New Site Design / Development
Site Updates / Enhancements
Usability Makeovers
SEO / Development
Senior Quality Assurance
Content

Is your Google Adwords account optimized?

Tue, 03 Jan 2012 00:31:34 +0000

The following are common issues with Adwords accounts.

1. Standard Messaging
- no standards
- not using DKI
- no scent trail.

2. Landing Page
- copy / messaging not following scent trail from the ad.
- making user do the work when arriving. You must present information to them to get them to engage in the site activity.

3. No Bidding Adjustments strategy
- not monitoring bids on a regular basis.
- over paying
- ad position relates to CPC and conversion to a client.

4. Not knowing your Keywords
- not knowing what keywords drive convertable traffic and acting on low hanging fruit.
- not implementing Negative Keywords strategy on account
- no Keyword optimizations strategy.

5. Lack of Reporting / Monitoring
- not creating a daily reporting system to know what keywords are being clicked on and adjusting accordingly.

Traffic Sources? Is it worth it?

Fri, 30 Dec 2011 20:27:13 +0000

Often when I meet with clients, they are not up-to-date on where their traffic comes from and if it converts to a customer. It is important to know this so you focus your efforts in the right places. For example, if you place an ad on a site and it brings you 1000 visitors per month and it cost $350 per month. Do you know if clicks from this site convert to customers? Using Google Analytics Site Goals we can measure the success or failure of this.

SEO in the Real Estate Industry

Fri, 30 Dec 2011 20:11:43 +0000

Over the past few years, Michael Zellan has been doing a lot of SEO work in the Real Estate and Mortgage Broker industries. We have built web sites, optimized websites for SEO, developed inbound links and created Google Adwords campaigns. We have developed a large network of related sites and are always looking for partners for traffic development. If you are a mortgage broker, realtor, accountant, banker, we can help each other get more qualified leads.